Privacy Policy
Last updated: 19 August 2026
SY CUSTOMS LTD respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you use our website, request a quotation, make a booking, visit our premises or use our vehicle enhancement and installation services.
It also explains your rights under UK data protection law.
1. Who We Are
SY CUSTOMS LTD is the data controller responsible for the personal information described in this Privacy Policy.
Company name: SY CUSTOMS LTD
Company number: 13891313
Business address: Unit 19, Caldershaw Business Centre, Rochdale, OL12 7LQ
Telephone: +44 7931 070048
Email: [PRIVACY EMAIL TO BE ADDED]
For the purposes of UK data protection legislation, SY CUSTOMS LTD determines how and why your personal information is processed.
2. Information We Collect
Depending on how you interact with us, we may collect the following information.
Contact Information
When you submit a quotation or booking enquiry, we may collect:
- Your name
- Telephone number
- Email address
Vehicle Information
We may collect information about your vehicle, including:
- Vehicle model
- Vehicle Identification Number (VIN)
- Information about requested modifications or installations
- Details you provide about existing vehicle equipment or modifications
A VIN may be treated as personal information where it can be associated with you or your vehicle.
Enquiry and Booking Information
We may collect:
- Products or services you are interested in
- Details of your quotation request
- Booking information
- Appointment details
- Communications between you and SY CUSTOMS
- Notes relating to your installation or enquiry
Vehicle Photographs and Videos
We may take photographs or videos of customer vehicles:
- Before installation
- During installation
- After installation
- To record vehicle condition
- For technical records
- For warranty purposes
- To document our workmanship
We may also wish to use photographs or videos of completed installations for our website, social media or promotional material.
Where photographs contain information capable of identifying you, such as a visible registration number or other personal information, we will normally remove or obscure that information or obtain appropriate permission before using the image for marketing purposes.
We will not intentionally publish your VIN, contact information or other private customer information.
3. Information Collected Through Our Website
When you visit our website, certain technical information may be collected automatically.
This may include information such as:
- Pages visited
- Approximate geographic location
- Device type
- Browser type
- Operating system
- Referral information
- Website performance information
- Date and time of visits
We use Vercel to host our website and for website analytics and performance monitoring.
This information helps us understand how visitors use the SY CUSTOMS website and helps us improve website performance and customer experience.
4. Vercel Analytics
We use Vercel analytics and hosting services in connection with our website.
Vercel may process technical information relating to website visits on our behalf.
We use this information for purposes including:
- Measuring website usage
- Understanding which pages are popular
- Monitoring website performance
- Detecting technical issues
- Improving our website
We do not use Vercel analytics information to build marketing profiles about individual customers.
5. Quote and Booking Submissions
When you submit a quote or booking enquiry through our website, the information you provide is transmitted to SY CUSTOMS.
This may include:
- Your name
- Telephone number
- Email address
- Vehicle model
- VIN
- Requested products or services
- Other information included in your enquiry
We use this information to:
- Review your enquiry
- Assess vehicle compatibility
- Prepare a quotation
- Contact you about your enquiry
- Arrange your booking
- Prepare for an installation
- Provide customer service
We only ask for information that we reasonably require to deal with your enquiry and provide the requested service.
6. Supabase
Our website uses Supabase to securely store customer enquiry and booking information.
Our primary Supabase project is hosted within the AWS West EU (Ireland) region, eu-west-1.
Information stored within Supabase may include:
- Name
- Telephone number
- Email address
- Vehicle model
- VIN
- Booking or quotation information
Supabase acts as a technology provider processing this information in connection with our website.
7. Automated Email Notifications
When a quote or booking enquiry is submitted through our website, an automated notification may be sent to SY CUSTOMS.
This notification allows our team to review and respond to your enquiry.
We currently use Google Gmail for these communications.
The email notification may contain information submitted through the enquiry form, including your contact and vehicle information.
As a result, certain information may be stored both:
- In our Supabase database; and
- Within our business Gmail account.
Access to these systems is restricted to authorised persons who require the information for business purposes.
8. How We Use Your Personal Information
We may use your information to:
- Respond to enquiries
- Prepare quotations
- Confirm vehicle compatibility
- Arrange appointments
- Manage bookings
- Contact you regarding your installation
- Provide vehicle enhancement services
- Maintain installation records
- Deal with warranty enquiries
- Investigate complaints
- Maintain customer service records
- Protect our business and customers
- Maintain security at our premises
- Improve our website
- Comply with legal obligations
We will not use your contact details for unrelated promotional email, SMS or telephone marketing based simply on you submitting a quotation request.
9. Our Lawful Bases for Processing
UK data protection law requires us to have a lawful reason for using personal information.
Depending on the circumstances, we may rely on the following lawful bases.
Contract and Pre-Contractual Steps
We use your information where it is necessary to:
- Respond to a quotation request
- Discuss a potential booking
- Prepare for an installation
- Provide services you have requested
- Manage your booking or warranty
This includes steps taken at your request before entering into a contract.
Legitimate Interests
We may process information where necessary for our legitimate business interests, including:
- Operating our business
- Maintaining service records
- Preventing fraud
- Protecting our premises
- Maintaining website security
- Improving our website
- Defending or investigating complaints
- Maintaining evidence of vehicle condition
- Protecting SY CUSTOMS against fraudulent or unfounded claims
We only rely on legitimate interests where those interests are not overridden by your rights and freedoms.
Legal Obligations
We may process and retain information where necessary to comply with applicable laws, accounting obligations, tax requirements, court orders or other legal responsibilities.
Consent
Where consent is the appropriate lawful basis, for example for certain identifiable marketing photographs, you may withdraw that consent.
Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.
10. Marketing Communications
We currently use the contact information submitted through our website primarily to communicate with you about:
- Your enquiry
- Your quotation
- Your booking
- Your installation
- Your warranty
- Related customer service matters
Submitting an enquiry does not automatically subscribe you to promotional marketing communications.
If we introduce email, SMS or other direct marketing in the future, we will obtain consent or otherwise ensure that the communication is permitted under applicable law.
11. Vehicle Photography for Marketing
We may photograph completed vehicle upgrades and installations for use in:
- Our website
- Social media
- Advertising
- Portfolios
- Promotional material
Where possible, identifying information such as registration numbers will be blurred, obscured or excluded.
Where an image clearly identifies a customer or contains other personal information, we will obtain appropriate permission before using it for promotional purposes where required.
Technical or warranty photographs may be retained separately from marketing photographs.
12. CCTV
CCTV operates at the SY CUSTOMS premises.
We use CCTV for purposes including:
- Security
- Crime prevention
- Protection of customers
- Protection of employees
- Protection of vehicles
- Protection of property
- Investigation of incidents
- Resolving disputes where relevant
Our lawful basis for routine CCTV processing is generally our legitimate interest in protecting our premises, customers, staff, vehicles and property.
CCTV recordings are only accessed where reasonably necessary and access is restricted to authorised persons.
Footage may be disclosed to the police, insurers, legal advisers or other appropriate parties where required or justified.
13. CCTV Retention
Routine CCTV footage will normally be retained for approximately 30 days.
Footage may be retained for longer where it is required in connection with:
- An accident
- Theft
- Damage
- A complaint
- A dispute
- An insurance claim
- A police investigation
- Legal proceedings
Once footage is no longer reasonably required, it will be deleted in accordance with our retention procedures.
14. How Long We Keep Your Information
We do not keep personal information indefinitely.
Enquiries and Quote Requests
Information relating to an enquiry or quotation will normally be retained for up to 12 months from our last meaningful contact with you.
This includes information stored within our enquiry database and related enquiry email notifications.
Booking and Installation Records
Booking and installation information will normally be retained for up to 12 months, unless we reasonably need to retain it for longer for:
- An active warranty
- A complaint
- A dispute
- Legal claims
- Safety reasons
- Regulatory requirements
Vehicle Photographs
Operational, installation and warranty photographs will normally be retained for up to 12 months, unless they are required for longer in connection with an active warranty, complaint or legal matter.
Marketing photographs may be retained while they remain in active use unless permission is withdrawn where the processing relies upon consent.
Accounting and Legal Records
Certain invoices, contracts, transaction information and accounting records may need to be retained for longer periods where required by tax, company or other legal obligations.
CCTV
Routine CCTV footage is normally retained for approximately 30 days, subject to the exceptions described above.
15. Who We Share Information With
We do not sell customer personal information.
We may share or allow access to personal information with service providers necessary to operate our business, including:
Supabase
Used to store website enquiry and booking information.
Vercel
Used to host the SY CUSTOMS website and provide website analytics and technical services.
Google / Gmail
Used to receive and manage customer enquiry and booking communications.
Professional Advisers
Where necessary, we may provide information to:
- Accountants
- Legal advisers
- Insurers
- Professional consultants
Authorities
We may disclose information to the police, courts, regulators or government authorities where required by law or where reasonably necessary to protect our legal rights.
16. Finance Applications
SY CUSTOMS may offer customers access to third-party finance services such as Payment Assist.
Finance is not processed directly through the SY CUSTOMS website.
If you choose to apply for finance, additional personal information may be required and processed by the relevant finance provider under its own privacy policy.
Where SY CUSTOMS assists you with a finance application, we will only provide information necessary for that purpose.
The finance provider is responsible for its own credit checks, lending decisions and finance-related processing.
17. Online Payments
We do not currently take card or online payments directly through the SY CUSTOMS website.
Payment arrangements are handled separately following agreement of your quotation or booking.
If online payment functionality is introduced in the future, this Privacy Policy will be updated where necessary.
18. International Data Transfers
Some technology providers we use operate internationally and may process information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate protections are in place as required by applicable UK data protection law.
Depending on the destination and provider, these protections may include:
- UK adequacy regulations
- Approved contractual safeguards
- Other lawful transfer mechanisms
Our primary Supabase database is currently located in the AWS Ireland region.
19. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Accidental loss
- Disclosure
- Alteration
- Destruction
- Misuse
Measures may include:
- Account authentication
- Access controls
- Secure cloud infrastructure
- Restricted administrative access
- Password protection
- Secure connections
- Software and security updates
Only persons with a legitimate business need should have access to customer information.
No internet or electronic storage system can be guaranteed to be completely secure.
20. Your Data Protection Rights
Depending on the circumstances and the lawful basis used, you may have rights including:
Right of Access
You may ask us for a copy of personal information we hold about you.
Right to Rectification
You may ask us to correct inaccurate or incomplete information.
Right to Erasure
You may ask us to delete certain personal information where the law allows.
Right to Restrict Processing
You may ask us to restrict the way certain information is used in some circumstances.
Right to Object
You have the right to object to certain uses of your personal information where we rely on legitimate interests.
You also have an absolute right to object to the use of your personal information for direct marketing.
Right to Data Portability
In some circumstances, you may have the right to receive certain information in a portable format.
Right to Withdraw Consent
Where we rely on consent, you may withdraw that consent at any time.
These rights are not absolute and may depend on the circumstances and the reason we are processing the information.
21. Exercising Your Rights
If you wish to exercise any of your privacy rights, contact us using:
SY CUSTOMS LTD
Unit 19, Caldershaw Business Centre
Rochdale
OL12 7LQ
Telephone: +44 7931 070048
Email: [PRIVACY EMAIL TO BE ADDED]
We may need to verify your identity before responding to a request.
22. Complaints
If you have concerns about how we use your personal information, please contact SY CUSTOMS first so that we can investigate the matter.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
23. Automated Decision-Making
SY CUSTOMS does not currently use information submitted through our website to make decisions about customers based solely on automated processing which produce legal or similarly significant effects.
Third-party finance providers may carry out their own automated checks or assessments in accordance with their own privacy information.
24. Cookies and Similar Technologies
Our website may use technologies necessary for website operation, security and performance.
We also use Vercel analytics to understand website usage and performance.
We do not currently use customer enquiry information for behavioural advertising or personalised advertising.
If we introduce additional analytics, advertising pixels or marketing cookies in the future, we will update our cookie and privacy information and request consent where required.
25. Links to Other Websites
Our website may contain links to third-party websites or services.
Once you leave the SY CUSTOMS website, the way your information is handled will be governed by the privacy policy of that third party.
We are not responsible for the privacy practices of independent third-party websites.
26. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes to our services
- Changes to technology providers
- New website features
- Changes to data protection law
- Changes to how we use personal information
The latest version will be published on our website with an updated revision date.
27. Contact Us
If you have any questions about this Privacy Policy or the way SY CUSTOMS handles personal information, please contact us:
SY CUSTOMS LTD
Company Number: 13891313
Unit 19, Caldershaw Business Centre
Rochdale
OL12 7LQ
Telephone: +44 7931 070048
Email: [PRIVACY EMAIL TO BE ADDED]
SY CUSTOMS LTD
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